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Bibliography
Marketing-etudes_de_cas
Author  Title
  
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Vanheems, R. and Whitehouse, F. (2008), "Home Depot case", in Readings Cases in Integrated Marketing Communications, Racom communication.
Vanheems, R. and Kelly, S. (2006), "J. Jill case", in Successful Direct Marketing Methods, Ron Jacob’s Book.
 
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Ecole Supérieure de Management et Commerce Faculté de Finance, Banque, Comptabilité Université de Lille 2

Marketing Unit Publications types