|
Gentina, E. (2010), "Adolescent Consumption Autonomy: A Cross-Cultural Examination", Journal of Business Research, à paraître.
|
|
Garnier, M. (2009), "Search Engine Loyalty, considering the Commitment-Loyalty link from a hedonic versus VS utilitarian Perspective", International Journal of Internet Marketing and Advertising, vol. 5, No. 1/2, pp. 43-73.
|
|
Hadj Hmida, H., Ozcaglar-Toulouse, N. and Fosse-Gomez, M.H. (2009), "Towards an understanding of media usage and acculturation", Advances in Consumer Research, eds. A.L. McGill and S. Shavitt, MN : Association for Consumer Research, 36, pp 524-531.
|
|
Ozcaglar-Toulouse, N. (2009), "Quel sens les consommateurs donnent-ils à leur consommation ? Une approche par les récits de vie", Recherche et Applications en Marketing (RAM), octobre, vol 24/3.
|
|
Ozcaglar-Toulouse, N. and Üstüner, T. (2009), "How Do Historical Relationships between the Host and Home Countries Shape the Immigrants‘ Consumer Acculturation Processes?", Advances in Consumer Research, eds A.L. McGill and S. Shavitt, Duluth, MN : Association for Consumer Research, 36, pp. 16-19.
|
|
Odou, Ph. and Djelassi, S. (2009), "De l‘achat malin au détournement de la promotion : le cas des ODRistes", Décisions Marketing, Juillet-septembre, n°55.
|
|
Odou, Ph. and Bonnin, G. (2009), "Les communautés imaginées, un territoire d‘action marketing ? Le cas de l‘entreprise de rencontre en ligne Meetic", Décisions Marketing, N° 58.
|
|
Lopez-Rodriguez, S. (2009), "Environmental engagement, organizational capability and firm performance", Corporate Governance, Vol. 9, n° 4, pp. 400-408, ISSN 1472-0701.
|
|
Djelassi, S., Collin-Lachaud, I. and Odou, Ph. (2009), "Crise du pouvoir d‘achat : les distributeurs face au ‘wise shopping‘", Décisions Marketing, numéro spécial n° 56.
|
|
Garnier, M. (2009), "The Savvy French Consumer: a cross-cultural replication", Journal of Marketing Management, vol. 25, n° 9-10, pp. 964-986.
|
|
Garnier, M. and Poncin, I. (2009), "To be or not to be? Virtual Experience and Immersion on a 3D Commercial Web Site", Advances in Consumer Research (ACR), Pittsburg, Pennsylvania, octobre.
|
|
Fosse-Gomez, M.H. and Ozcaglar-Toulouse, N. (2008), "Towards an understanding of Consumption objectors", European Advances in Consumer Research, pp. 493-497.
|
|
Beji-Becheur, A., Diaz Pedregal, V. and Ozcaglar-Toulouse, N. (2008), "Fair Trade - just how ‘fair‘ are the exchanges", Journal of Macromarketing, 28, 1, pp. 44-52.
|
|
Beji-Becheur, A., Jamel, A., Ozcaglar-Toulouse, N. and Zouaghi, S. (2008), "Ethnicity and Consumption in Europe: Comparing and Contrasting France and UK", European Advances in Consumer Resarch, Eds. S. Borghini, M. A. McGrath, C. C. Otnes, pp. 283-284.
|
|
Collin-Lachaud, I. and Sueur, I. (2008), "Attentions spéciales et performances des programmes relationnels", Décisions Marketing.
|
|
Collin-Lachaud, I. and Passebois, J. (2008), "Do Immersive Technologies Add Value to the Museum Visitor Experience? An Exploratory Study - the case of French Paléosite", International Journal of Arts Management, vol. 11 n°1.
|
|
Derbaix, C. and Poncin, I. (2008), "Commercials as Context for other Commercials: Threat of Opportunity", Journal of Advertising.
|
|
Kremer, F., Viot, C., Le Roux, A. and Poncin, I. (2008), "Les consommateurs face à la contrefaçon : une comparaison entre Belges et Français", Reflets et Perspectives de la vie économique, XLVII, issue 2, pp. 61-70.
|
|
Ladwein, R., Kolenc, C. and Ouvry, M. (2008), "Expérience de consommation télévisuelle et génération de lien social : le cas Star Academy", Recherche et Applications en Marketing.
|
|
Lecoeuvre, L. (2008), "Interactions and congruencies between project marketing and project management: dynamics of project marketing and project management in a co-constructed industrial project ", Micro-Macro Marketing.
|
|
Poncin, I. (2008), "Le comportement multi-canal du consommateur est-il une simple évolution ou constitue-t-il une véritable révolution ?", Reflets et Perspectives de la vie économique, XLVII, issue 2, pp. 43-51.
|
|
Bielen, F. and Sempels, C. (2007), "Les fondements du marketing des services : examen critique et évolution", Revue Française du Marketing, 215, 2/5, 53-65.
|
|
Poncin, I. (2007), "Le placement de produits: un nouvel outil de persuasion de l’enfant consommateur", Revue Française du Marketing, 214, 4/5, 43-58.
|
|
Vanheems, R. (2007), "Stratégie multi-canal : valoriser son capital client grâce à une gestion judicieuse des flux de clientèles", Revue Française de Marketing, octobre, 214, 4/5, 59-74.
|
|
Djelassi, S., Camus, S. and Odou, P. (2007), "Explorer la relation au temps du shopper et ses déterminants", Revue Française de Marketing, Avril, n° 212, 2/5.
|
| |
|
Résultats 1 - 25 sur 38 |
|
|
